Wednesday night Women in Animation hosted their monthly meeting with special guest speaker Tanya Young, director of programming for The-N, Nickelodeon Networks teen-focused cable channel. Tanya enlightened the diverse crowd of newcomers and veteran filmmakers, musicians and animators with how shows get on the air.
Quick answer? It’s not easy!
A myriad of focus group testing, meetings and pitches go into developing a show worthy of the stations demographic- the 17-year-old girl.
We also learned how The-N finds out what’s cool and what’s not – they go to where the teens are, trolling through MySpace to find the latest up-and-coming band, allowing teens to blog and create avatars on the-n.com, focus groups, and just keeping their eyes and ears open for the latest big thing.
It’s pitching season right now, so all of you out there interested in the teen demographic can check out The-N and see if you’ve got what it takes to create your very own show. Word to the wise- check out their web site, watch their programming, make it fun, fresh, edgy, sexy and relevant, and think of how your pilot can spawn 100 episodes.